Saturday, June 12, 2010

Internet-delivered Radio Will Replace Broadcast Radio

NPR's Vivian Schiller: Net Will Replace Broadcast In 5-10 Years
June 3, 2010 at 5:08 AM (PT)

At the D8 (D: ALL THINGS DIGITAL) conference in Rancho Palos Verdes, CA on Wednesday, NPR CEO VIVIAN SCHILLER said that she expects that Internet-delivered radio will replace broadcast radio in the next five to ten years. SCHILLER, suggesting that radiotowers "are going away in ten years," said that NPR is seeing digital radio adding to its audience size rather than cannibalizing the audience, and stressed that the programming will remain free to the end user, however it is delivered.