Internet Radio: Effective Music Discovery & Promotional Tool
RAIN
Posted by: Paul Maloney
NPD: ONLINE RADIO HELPS MUSIC SALES, ON-DEMAND SERVICES HURT
NPD Group analyst Russ Crupnick was referring to on-demand streaming services like Spotify when he told an audience at Digital Music Forum East yesterday, “We’re eating our young.
For some people, more listening just means more listening and tends to lead to less purchasing.” 13% less.
However, his company’s research shows that Internet radio spurs listeners to buy 41% more downloads — further evidence that online radio is an effective music discovery and promotional tool.
The study shows that from 2007-2009, total spending on music dropped 19% (calculated by Billboard based on the NPD numbers). However, Americans spent 52% more on downloads, averaging $50/year for those who buy downloads.
There’s more from CNet here and Billboard here.
RAIN
Posted by: Paul Maloney
NPD: ONLINE RADIO HELPS MUSIC SALES, ON-DEMAND SERVICES HURT
NPD Group analyst Russ Crupnick was referring to on-demand streaming services like Spotify when he told an audience at Digital Music Forum East yesterday, “We’re eating our young.
For some people, more listening just means more listening and tends to lead to less purchasing.” 13% less.
However, his company’s research shows that Internet radio spurs listeners to buy 41% more downloads — further evidence that online radio is an effective music discovery and promotional tool.
The study shows that from 2007-2009, total spending on music dropped 19% (calculated by Billboard based on the NPD numbers). However, Americans spent 52% more on downloads, averaging $50/year for those who buy downloads.
There’s more from CNet here and Billboard here.
RAIN
posted by Rocksanne at 7:23 PM
